Brand New reports the purported rehaul of Pepsi’s entire branding inventory :
More information at Adage.com (Google cache link) :
NEW YORK (AdAge.com) — PepsiCo today said it will pour some $1.2 billion over three years into a push that will include sweeping changes to its brands, including what Chairman-CEO Indra Nooyi characterized as a revamp of “every aspect of the brand proposition for our key [carbonated soft drink] brands. How they look, how they’re packaged, how they will be merchandised on the shelves, and how they connect with consumers.
The white band in the middle of the logo will now loosely form a series of smiles. A “smile” will characterize brand Pepsi, while a “grin” is used for Diet Pepsi and a “laugh” is used for Pepsi Max. Also, Mountain Dew will be rebranded as Mtn Dew.
What other people have to say:
Hi,
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Cheers,
Hi Ray!
Thanks for stopping by! I noticed your writing is pretty awesome too! it is so consistent!
Here’s what you wrote at Vanilla Vats’s blog :
Here’s what you wrote on Markalive :
Amazingly, on markalive you were twice as awesome — you copypasted your comment twice!
Love,
The Owner of this Blog, who absolutely luurves on-topic comments.
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