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haha, no, this was an example query in the application… I came up with some unique ones of my own, most of them were too controversial to post :P

To answer your questions, here are my theories:

  • The second spike, which is around October 28th, is probably Halloween. Since Oct 31st was a wednesday, most folks moved the party dates to the preceding weekend.
  • Hangovers are more talked about than the party, which will probably have it’s own “event” page. Also, there is only one word for “hangover”; party has many synonyms.

Overall, the spikes are also a tell-tale sign of Facebook usage; far more users log in to the website over the weekends, compared to weekdays. I wish they would provide a normalized graph as well.

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